Writer, Creative Director, Brand Strategist, 2006-Present, Toronto
Accounts: Credit Canada, Capital One Canada, Prime Minister's Office (Conservative Party of Canada), Ontario Ministry of the Environment, Ariad, Holmes and Lee, Ontario Power Workers' Union, Ogilvy Renault, Type Books, Scout Communications, Reason Partners, Nano Labs Inc, Credit Counselling Association of Ontario, ICI Paints. Supervision: Worked with many agency and client teams, plus film, music, photography, design studios. Activities: Advertising, strategic branding, consumer-corporate communications.
Writer, Co-Creative Director, Brand Strategist, 2002-2006, Toronto
Accounts: Moosehead Breweries (Moose Light, Alpine Lager), Corby Distillery (Wiser's, Canadian Club, Polar Ice Vodka), Humpty Dumpty Snacks, Loyalty Group (Air Miles), Parmalat (Sensational Soy Drinks, Esker Water, Beatrice Milk, Lactantia Cream Cheese, Healthy Attitude Margarine), Canadian Paraplegic Association, Canadian Cancer Society, Alianak Productions, For the Love Of Kids. Supervision: Four teams & in-house studio, plus film, music, photography, design studios. Activites: Advertising, strategic branding.
Writer, Creative Director, Brand Strategist, 2000-2002, Los Angeles Base
Accounts: Various clients and agencies in the U.S. and Canada handling many brands including Thomas Cook/Bank of America, Carnival Cruise Lines, Sunglass Hut, Boeing, Royal Bank, AIC Group of Funds, Canadian Tire, Weider Sport Nutrition, and more. Associated agencies: McCann Erickson LA, Tornado LA, BBDO Toronto, Holmes and Lee Toronto, Cooper Hayes Miami, Doner Detroit. Supervision: Worked with many agency and client teams. Activites: Advertising, strategic branding, consumer-corporate communications.
Note: Period also includes EVP Marketing consultancy (with equity position) to LA-based Internet start-up, Edatafinder.com. Supervision: Staff of 30 with Internet start-up, plus ad agency liaison.
Writer, Associate Creative Director, 1998-2000, Toronto
Accounts: Scotiabank (Corporate and Small Business), The Globe and Mail, Hostess Frito-Lay, Pizza Hut, Mars, Telepersonals. Supervision: Worked as creative troubleshooter with four teams and in-house print and video studios, plus film, music, photography, design studios. Activities: Advertising, strategic branding.
HOLMES DONIN ALLOUL
Writer, Associate Creative Director, 1997-1998, Toronto
Accounts: Land Rover, Canada Trust, LG Electronics, Bank of America/Thomas Cook Foreign Exchange, Weather Network, Q107 Radio, among others. Supervision: two teams and in-house studio, plus film, music, photography, design studios. Activities: Advertising, strategic branding.
J. WALTER THOMPSON
Senior Writer, 1995-1997, New York City
Accounts: Warner Lambert, Kodak, Chesebrough Ponds, Rolex International, Gotham Bar & Grill. Supervision: Worked as a senior troubleshooter with agency teams and clients and in-house design studio. Activities: Advertising, strategic branding.
Senior Writer, 1993-1995, Toronto
Accounts: Cadbury, Schering-Plough, Labatt, Pure Energy Batteries, Vincor International (Entre Lacs Wines, Spumanti Bambino), Speedy Muffler King, Urban Alliance on Race Relations, After Dark Video, among others. Supervision: Two agency teams and film, music, photography, design studios. Activities: Advertising, strategic branding.
Senior Writer, 1992-1993, Toronto
Accounts: Revlon, Tetley Tea, Consumers Gas, Junior Achievement, Hercules Outfitters, Outward Bound, Thomson Newspapers, Olive Garden Restaurants, Aurora Imports, Industry, Science & Technology Canada. Supervision: worked with film, music, photography, design studios. Activities: Advertising, strategic branding.
MULTICOM (joint venture Ogilvy & Mather-Hayhurst)
Senior Writer, 1988-1992, Calgary
Accounts: Alberta Tourism, Western Canada Lottery Corporation, TransAlta Utilities, Alberta Credit Union, United Way, Alberta Alcohol and Drug Abuse Commission, Alberta Human Rights Commission, Carma Developers. Supervision: worked with film, music, photography, and design studios. Activities: Advertising, strategic branding.
MINISTRY OF TOURISM (Government of Alberta)
Assistant Director Communications, 1985-1988, Edmonton
Key player in global marketing/positioning for Olympic Winter Games in Calgary. Duties included copywriting, market planning, communications planning, media-public relations, speech writing (Minister's and Premier's Offices), management of global media centres (publications and collateral), plus management of global story bank staff while also serving as advertising agency (AOR) liaison.
MINISTRY OF LABOUR (Government of Alberta)
Writer, Public Affairs 1982-1985, Edmonton
Duties encompassed writing, editing, co-ordination of numerous multi-disciplinary publications as well as external-internal communications and media relations needs, including work for the arms-length Alberta Human Rights Commission (AHRC).
MACLEAN HUNTER PUBLISHING
Editor, Art Director, 1980-1982, Calgary
Writing, editing, design, and co-ordination of national publications devoted to the energy industry.
THE ALBERTAN (daily newspaper)
Journalist, 1978-1980, Calgary
Beats included: general news, special features, business news, sports, entertainment, and education.
MOUNT ROYAL UNIVERSITY
Journalism, Photojournalism, Editorial Design, 1976-1978, Calgary
Certified bachelor degree equivalency. Awarded AWNA Scholarship 1978. Editor-art director of the monthly students' association newspaper The Reflector, with a staff of eight.
Born: May 16, 1957, Calgary.
Marital Status: Single.
Member: Advertising & Design Club of Canada
Member: SOCAN (Society of Composers, Authors and Music Publishers of Canada)
Owner: Smoke City Music - Producer, Artist
Photographer: Since 2009, providing ancilliary documentary photographic services to Credit Canada, Capital One Canada, Scout Communications, Stellar Roadside, among others. Fine art photography services also provided to various North American clients. Photo Web site is currently being renovated. Limited samples of fine art photographic work and artography can be viewed at www.pictify.com/user/robertmcdougall3