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Credit Canada “Eviction Notice”
This spot brought record seasonal responses for the client, for more than 40 years Canada’s leading credit counselling agency. |
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Alpine Lager “Supermodels”
An integrated media campaign that boosted monthly visits to Alpine’s Web site from less than a thousand to more than 150,000. |
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Humpty Dumpty “Flavour”
After years of being under the radar,
the client wanted to engage modish
teenagers. Mission accomplished
in the double digits. |
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For the Love of Kids “Grow”
A successful PSA addressing the issue
of childhood obesity, with plaudits from
Communications Arts, Cannes and the
New York Festivals. |
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Parmalat “Sensational”
Sensational Soy was a new product line begging for awareness. Paramalat Canada got just that through a benchmark campaign. |
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CPA “Streaker”
As the old song lyric says, everything old is new again, including this novel angle on streaking that celebrates wheelchair mobility. |
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Moose Light Beer “Enjoy your nature”
In a market category rife with parity,
a good plan is to create added value
through the creative. The product lead
the light beer category in growth. |
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Canadian Cancer Society “David”
Research said CCS’s size was a liability. This spot makes it an asset. Seeing the rough cut, Leonard Cohen signed on as CCS’s radio voice. |
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CPC “Sweater Vest Campaign”
These ads helped to restore Stephen Harper and the Conservative Party of
Canada to power. The spots became part of the popular culture. |
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UARR “Policeman”
This PSA took on a life of its own, making news on global networks, capturing millions worth of airtime and winning top awards. |
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Spumanti Bambino “Bubbles”
Like Moose Light, parity in the product
category presented problems. So again,
the creative offered added value through a humorous approach. |
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Aurora Importers “The Boot”
The strategy here couldn’t be simpler. Illustrate the fact that Aurora imports Sicilian products. Gold and silver awards quickly followed. |
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Entres Lacs “Occasion”
The challenge was to position Entres
Lacs as an “everyday” wine. These
animated fifteens found success through New Yorker-style humor. |
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Speedy Muffler King “Bernie”
This ad produced record seasonal sales
for Speedy. Canada's media pundits
warmed to Tom Cavanagh's character,
nominating him for Prime Minister. |
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Scotiabank “History”
Supers came to the rescue for this successful “small business” campaign. Scotiabank provided only $50,000 for production. |
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Canadian Club “Resonance”
With a $50,000 budget, these simple fifteens were created almost as an aside. After success in Canada, the U.S. market picked them up. |
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UARR “Ambulance”
Another award-winning PSA for UARR, which over the years was deeply indebted to advertising for both awareness and funding. |
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Alpine Lager “New York, New York”
Alpine wished to raise its status among
simple folk in Eastern Canada. This spot
hit the mark. Excuse client mandatories
involving trucks and logos. |
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